Wednesday, June 24, 2009

Kashi Joins TerraCycle, Inc. in National Upcycling Program to Reduce Landfill Waste

TerraCycle to Repurpose Kashi Natural Foods Packaging Into Eco-Friendly, Affordable Accessories

LA JOLLA, Calif., June 23 /PRNewswire/ -- Kashi Company, the premier natural food company, announced that it has partnered with TerraCycle(TM), the eco-friendly pioneer, to create the Kashi Brigade(TM) a program in which Kashi fans in any city nationwide can join together to collect and mail in their used Kashi boxes and wrappers to TerraCycle, which together with other Kashi packaging will be repurposed into eco-friendly, affordable products. As part of the program, which is of no cost to consumers, fans sign up to create local Brigades. For each Kashi package returned to TerraCycle, the company will donate $.02 cents to the Brigade's charity of choice. Kashi is the largest natural food company committed to this program. Read more.

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