www.sfgate.com 10/12/08: Last winter, the Clorox Co. gambled that its famous name would translate well from the world of bleach into the world of environmentally friendly cleaning products. So far, that bet is looking like a winner. Just eight months after its introduction, Clorox's Green Works line is on track to generate first-year sales of well over $40 million. It's already outselling all other brands in the green cleaning products niche.And perhaps most significantly, Green Works seems to be luring customers away from traditional cleaning products rather than from green rivals - expanding the overall market for green cleaners. For the full article, click here.
Sunday, October 12, 2008
Clorox Cleaners Takes a Bite Out of the Green Market
www.sfgate.com 10/12/08: Last winter, the Clorox Co. gambled that its famous name would translate well from the world of bleach into the world of environmentally friendly cleaning products. So far, that bet is looking like a winner. Just eight months after its introduction, Clorox's Green Works line is on track to generate first-year sales of well over $40 million. It's already outselling all other brands in the green cleaning products niche.And perhaps most significantly, Green Works seems to be luring customers away from traditional cleaning products rather than from green rivals - expanding the overall market for green cleaners. For the full article, click here.
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