Saturday, June 7, 2008

Chocolate with a Conscious!

For those post meal sweet attacks, I've been nibbling on a piece or two from a Climate Change Chocolate bar (dark, of course). Not only is the chocolate creamy and delicious, yet not too sweet, but the purchase of one bar buys you one day's worth of carbon offsets. How great is that?

New Zealand's Bloomsberry chocolates had been selling trendy,tongue-in-cheek chocolate bars in the United States for less than two years when they were approached by Whole Foods to develop Climate Change Chocolate.

Wind turbines and a huge footprint cover the chocolate bar's boxes and the wrapper is speckled with 15 tips on how to be more green like "let the sun shine in. Opening curtains and blinds to capture the warmth of the sun saves on heating and your cat will love you for it!"

Marketed as the "first taste of a lower-carbon lifestyle," Bloomsberry donates 55 cents from each bar to TerraPass to pay for 133 pounds of carbon offsets, which is the average American's daily carbon impact.

"We've sold enough in the first quarter that it's comparable to taking 900 cars off the road for a year," said Kerry Laramie, vice president sales and marketing for Bloomsberry's US division.
"That's 9.3 million pounds of carbon offsets."

At $4.95 for a 3.5 ounce bar, you can't get a better "green" return on such a small investment. The bars come in both milk and dark chocolate. For more information, click here.

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