Thursday, April 10, 2008

Boursin Partners with Susan G. Komen

Boursin's direct support of breast cancer awareness and research for the cure begins with a $50,000 commitment to the Susan G. Komen Foundation. In addition, there is a special consumer mail-in offer is going on now through April 30th. You get a FREE stylish, limited edition pink tote bag, with ribbon logo when you send in 2 UPC codes cut from any Boursin flavor box. For every order, Boursin will donate $1 to the foundation—up to $5,000. Themed "Together We Can Make A Difference," the effort will be further supported with printable art (invitations, place cards), recipes and party ideas—entertaining with a purpose—on Boursin's web site. Boursin packaging will be "pink" for the cause during this time, urging consumers to call or visit the Komen site and learn more about the work being done to eradicate breast cancer. In conjunction with this partnership comes the introduction of a new Boursin flavor. Garlic & Roasted Red Pepper should have great appeal, spicing up all manner of entertaining: served simply on baguette rounds and other easy appetizer styles, as a sandwich spread, with grilled chicken.

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