Naturals oral care player Tom's of Maine is launching a series of new toothpaste formulas that feature its new formula, comprising natural-based active ingredients. The company says that the patent-pending formula is a major breakthrough for the natural oral care sector and will be incorporated into its new Natural Clean & Gentle Care and Natural Sensitive Care toothpastes.
"The Tom's research team has discovered that the natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth," said Tom Chappell co-founder and CEO of Tom's of Maine.
"Glycyrrhizin needs no additional processing and is gentle on gums - good news for those who prefer to brush gently," he added.
Formulation includes a range of natural extracts
The formulation also includes xylitol, an extract of birch trees or corn, as well as glycerin and organic aloe - ingredients that are all known to impart soothing properties to gums and teeth.
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